Jason Wu's exclusive line for Target hit the web and stores yesterday, just in time for Spring. And it couldn't be more perfect for the upcoming season. He perfectly blends retro chic with feminine details. The Audrey Hepburn-esq silhouettes and demure patterns make these staple items for 2012. His inspiration for the line? “French new wave films and the likes of Jean Seberg and Anna Karina. It's ‘gamine chic’ incorporated with American sportswear details, channeling an American girl in Paris.”
Wu launched his first full collection in 2006, and only two years later, he was one of the CFDA/Vogue finalists. This—in addition to Michelle Obama wearing one of his designs in 2009 to the inaugural balls, followed by winning the CFDA Swarovski Award for Womenswear in 2010—launched the Taiwanese American designer from obscurity to fame. Pieces from his collection have now adorned A-listers like Natalie Portman, Diane Kruger, and Emma Stone. His collection is worldly and sophisticated, influenced by his Taiwanese heritage, his time spent in Vancouver, Paris, and his current home, New York City. He has experience in seemingly every aspect of the fashion world: In addition to handbags, shoes, clothing, and an eyewear collection, he designed nail polish colors for CND, andco-developed a cosmetic collection, "Jason Wu for Supreme Aupres".
He uses couture techniques to create his American sportswear inspired collections, and focuses with minute detail on exquisite craftsmanship and luxury materials. Most of his fabrics are designed specifically for him, in Italy and France. Check out this beautiful Toni cross body tote, priced at $1,999 on his site. But not to worry! Though celebs flocked to the opening of the pop-up Target by Jason Wu store in New York for the launch, his beautiful clothing and handbags are now available for those of us with budgets more modest than Blake Lively’s or Emmy Rossum’s . Everything is priced beneath $60!
Some of my personal favorites:
This dress has a classic silhouette—one that will be seen often in the 2012 Spring collections, which nod to 50’s pencil skirts, sleeveless sheaths, and scooped necklines (just no poodle skirts, please). Floral patterns are, of course, expected for spring; but this print is somehow more modern and fresh than the bright pastels we usually see. Pair it with a bright blazer for work, or a pair of cat-eye sunglasses for sunny days (so, every day).
I can’t get over the darling little bow on this sheer blouse! Match it with this pleated canvas skirt, and you’ve instantly got a 2012 version of Blair Waldorf from her high school days. The classically shaped straw handbag is the perfect everyday bag: smaller than a tote, but larger than a clutch, and will add a touch of modernism to any outfit. Pair this ensemble with patterned tights and wedge booties for the last of February’s rare chilly days, and with ankle-skimming socks and pumps for spring.
Obviously, Jason has been paying attention to internet trends, and has addressed the needs of those of us who have set Kitteh Roulette as their home page. I don’t have words for this bag, other than: I will definitely be making a trip to Tempe Marketplace this week to get my hands on it. It’s the perfect sized school bag, and will add quirk to your look. (psst: this fashionable feline is also printed on a basic white tee)
Of course, by the time I post this article, all of the items may be sold out. You better visit Target.com or race to the store as quickly as you can, if you haven’t already braved the massive lines to snag Wu’s latest lovely creations. But I’m just warning you now, I will engage in any and all catfights for that tote…
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