ASU Fashion.: Emerging Brand: Fyodor Golan

F/W 2012

After looking through many of the collections featured in the Paris, London, New York and Milan fashion weeks, Fyodor Golan, a label I had never looked at in great detail, caught my attention with their wonderful Fall/Winter 2012 collection. Fyodor Podgorny and Golan Frydman, the young designers of this beautiful and innovative women’s clothing brand, featured in London Fashion Week, started this label just two years ago.

F/W 2012

In the late 2000’s, after the two had finished their studies (Fyodor at the Royal Academy of Fine Arts, and Golan at the Istituto Marangoni) they met in England and were married just before the launch of their brand, which they personally funded in 2010. In 2011, they were the winners of Fashion Fringe, a competition for new designers created by Colin McDowell, with the goal of discovering and encouraging innovative young designers who planned to develop their careers in London.

The collections they unveiled at the recent LFW proved that these

S/S 2012

27-year-old gentlemen are only gaining momentum in their career. As a couple, they admit that at times they bring conflicting ideas to the table, but that this only strengthens their ending work. The strikingly feminine, yet incredibly edgy designs come from a broad range of places and people, textures, and attitudes that inspire them, including Alexander McQueen’s romantic materials and designs, and a bold woman from the 50’s who wore statement piercings during such a radically different time of social acceptance and conservatism. They have shown great variation in designs, from the sharp lines and dark colors of ‘Pagan Poetry’ (their Fall/Winter 2011 Collection) to the organic, naturist elements of their Spring/ Summer 2012 ‘Flowers of Evil.’ You can see all of their collections, detailed in beautiful photographs, on their site. These two men have created gorgeous and unique designs, and continue to rapidly evolve a label we should all keep our eyes on!